about me

“TRENDS
FADE.
PRESENCE
DOESN’T.”

hi!

I’m Georgetta Vinson, the writer and creative behind owningthelook.com — a space born from my obsession with turning everyday moments into style statements. Here, you’ll find a mix of effortless outfits, slow mornings, creative notes, and little reminders that owning the look is really about owning who you are. This site isn’t about chasing trends or wearing what everyone else is wearing. It’s about mastering your own visual language — the quiet confidence that comes when what you wear finally feels like you. I want this space to feel like a conversation with a friend who understands that clothes are not superficial, they’re emotional — they’re how we translate our moods, our history, and our contradictions.

With love,
Georgetta

I started Owning The Look back in 2014, while working in visual storytelling and assisting stylists across London and Paris. Between shoots, deadlines, and way too many cappuccinos, I realized I didn’t want to just create campaigns for others — I wanted to write my own story. So I built this blog from scratch: no big plan, no agenda, just a girl with a camera and a need to connect through aesthetics.

Now, years later, this space has become my creative home — a reminder that you can own your dreams the same way you own your look: with intention, courage, and a touch of chaos. I still learn every day, still get lost in textures and colors, and still believe that the smallest detail — the way you roll your sleeves, or the way you look in the mirror before leaving — can tell the whole story.

If there’s one message I’d love for you to take from Owning The Look, it’s this:
You don’t need a new wardrobe — you need a new perspective.
Because when you finally own the way you see yourself, everything else starts to make sense.

BOOKINGS and PARTNERSHIPS

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